of the complaint we received were of delayed and slow transactions
User retention dropped 32%
The first iteration was primary to address the effect of the policy ban. This is the MVP of Swapmonkey. After the ban, We decided not to go through the traditional route of peer-to-peer trading like other brands did. In this case, we created the “instant swap” option where assets from a decentralized liquidity pool will be made available instantly into a users’ wallet immediately a swap is initiated and authorized. In order to prevent interfacing with the bank which would break the outlined policy made by the central monetary authority.
After the initial release, we conducted fresh new interviews with users and most indicated interest to have more control over the way they intend to trade their assets. For buyers, they made us understand that it was increasingly getting expensive to use the “instant swap” option. We had to redesign the flow to support this new feature in order to solve this user pain point. This method works like the peer to peer method. Here buyers search through listings while sellers can also list their asset for sale. We examined existing platforms and how they worked.
By ensuring the quantity of assets a buyer can buy is not open ended, a buyer is compelled to swap either 20%, 40%, 60%, 80% or 100% of the listed asset. For sellers, manual swap served as a cheaper alternative to swap.
To ensure security and transaction transparency, swapmonkey provided the escrow feature in which all assets included in the listing will be locked and will only be made available to both parties upon successful swap.
We reiterated on the second design after a brainstorming and a few loopholes were discovered.
To remedy this, we reverted back to the open mechanism of allowing a user input the amount of asset type he wishes to buy from the asset listed. An intuitive filtering method is also implemented to allow users filter through the listings based on what they intend to swap